Commentary on how language is used and abused in advertising, politics, the law, and other areas of public life. You can think of this blog as a linguistic self-defense course in which we prepare ourselves to do battle with the forces of linguistic evil. After a hiatus of many months I am back by popular demand. This time around I will not restrict myself to issues in which language is not involved.

Because I did not have protections against spammers early on, I have been hit by spam that I can't erase. To stop this I have been forced to add moderation for comments on older blogs. This will result in a delay before you see your comment. I regret having to make this decision. I do not need comments that direct one to oriental porn.

Thursday, November 19, 2009

On Be Look Professional

Many years ago (1967 or so), I bought a wonderful Yamaha 250 cc motorcycle, the manual for which had this instruction for shifting gears:
Tachometer tells the moment to do.
Unfortunately, the RPMs given for gear shiftng kept this very fast motorcycle operating a little slower than a motor scooter. One evening, I told a friend who had ridden behind the original owner that the instructions couldn't be right and he offered to ride behind me and tell me when to shift. He did not look at the tachometer. He used his ears. I suppose the manual could have said.
Ears tell the moment to do.
Once I got the pitch right, I was golden. I suspect that some junior executive at Yahama persuaded his bosses that his English was excellent and he could ably translate the manual. On balance he didn't do badly.

Today, I happend across a web site while hunting for information as to what might be down the line for Blackberry phones given the buzz surrounding the iPhone and the new Androd phones. I came across this paragraph.
The Blackberry mobile phones are looking professionals and stylish mobile phone with can peoples are attract to this phone. Blackberry is the smart phones which is the most popular in the world with its charming features. It offers accessibility to an extensive variety of applications many wireless instruments across the world. It provides accessibility to an extensive variety of applications on several wireless instruments across the globe. by data and other services.
This piece of prose shocked me even more than that Yamaha manual.

This articale comes from Weblineindia, a link to which is associated with the blog title. That's what's shocking. If I have prejudices in regard to India, they are (1) Indians are very smart and very well-educated; (2) Many if not most Indians know English either natively or fluently; and (3) India has a bunch of great cuisines.

I clicked on the link and the first paragraph that popped up was this one:
Now a day ecommerce is a very popular among the internet users, so what is Ecommerce? People are habituated to sell and purchase their products or any types of items on the internet, its called ecommerce, and to online sell products you need ecommerce web...
So, it only gets worse. It is possible that these articles were written in some regional Indian language and run through some bad translating program. More likely, we are dealing with people who have big brains (see prejudice 1 above) but smal English language centers (see apparently false prejudice 2).

These articles are represented as "free content for your website or blog," which further confirms the axiom that you get what you pay for. I know that what I am writing is rather snobish, possibly even mean-spirited, for I would seem to be making fun of people who are, after all, doing their best. To that, I say, "bullshit." If I planned to publish something in German or Spanish I sure as hell wouldn't translate it myself.

Surely, if you are actually trying to inform people, to say nothing of sell things to them, you will want to do better than this:
The Blackberry Solution is used to access mobile email and personal information. Also other of the self applications are also used. But the development Blackberr software for the solution of Blackberry. Also Blackberry application, for assistance if issues arise.

This reads as if they are offering some sort of spyware ("access personal information"). If that isn't true, then they are very engaging in linguistic self-abuse.

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Tuesday, October 27, 2009

Iran Disinformation in re Israel

I watched a BBC show "Endgame" last night about how the fall of apartheid came about and I was interested in learning more so I "prayed" through the good offices of Google to "God" (the Internet) and hit upon the idea of checking out the CIA World Factbook, an excellent source for basic information. This search collected the link associated with the title of this blog. According to the report, which makes a prima facie case for the demise of Israel within 20 years with the Jews in Israel emigrating to the US, Russia, and Europe.

This "report" noted (my words) that seismic shifts such as the fall of the Berlin Wall, the deconstruction of the Soviet Union, and the fall of Apartheid can happen with surprising speed. This is true. The problem is that the report is a phony. The origin of this story comes from an Iranian web site. Read the changing headlines at the top of the page and you will see that it has an Iranian bias -- that is, a bias toward stories concerning Iran and its enemies.

I have long wondered why Iran hates Israel so much. There has never been direct Iranian-Israeli hostilities; Iran's borders don't touch Israel's; Iran is not an Arab country; Iran is Shia while most of the Arabs that Israel has engaged in military conflicts with are Sunni; Israel actually cooperated with Iran when it sold them arms in the notorious Iran-Contra affair; and etc. So, why?

The reason, according to an interesting blog, The JC.com, is that Israel is a Western country which presents the same threats to any fundamentalist Muslim society that the rest of the West does, in that it offers freedom of speech and action, something that is anathema to fundamentalist Muslims. The Mullahs know that freedom and speech and action will lead inexorably to the importation of Western values, starting with their kids wearing blue jeans, listening to and playing pop music, and, alors! dancing while touching. That will lead to the sort of sesmic shifts that the phony Iranian story noted.

I do not know whether Israel's proximity in any way has hastened the importation of Western values, any more than would have happened anyway. The Internet brings the world to everyone. However, Iran can't focus its hatred on all Western devils, including those of Europe, for that would would make their craziness all the more apparent. Focusing on Israel and the US, which have a close relationship of course, gives them traction with and influence over fundamentalist Muslims in the Arab world, especially those who are fairly frequently in active hostilities with Israel.

Usually, Iranian propaganda is overt. This time it was subtle. And way more persuasive. It gulled a bunch of dimwits to parrot its message such as those of Al Jazerra (who possibly didn't really care whether it was true or false), Global Research.ca, Ease News.net, and The San Franscisco Bay View. As in all things, it is best to do a little research before you buy into anything you read.

Friday, May 22, 2009

The End Is Nigh!

It is now five minutes until midnight, midnight for the human race, as the link associated with the title of this blog indicates. Midnight, of course, represents total darkness, the end of life, or, at least, the end of human life. Cockroaches will, of course, survive whatever damage we do to the planet.

The clock in question is offered up by the Bulletin of the Atomic Scientists and began "ticking" in 1947 and gave us just 7 minutes to live:
As the Bulletin evolves from a newsletter into a magazine, the Clock appears on the cover for the first time. It symbolizes the urgency of the nuclear dangers that the magazine's founders--and the broader scientific community--are trying to convey to the public and political leaders around the world.
This clock doesn't tick and actually doesn't even count down. After dropping to 2 minutes in 1952, it soared to 12 minutes in 1963. It then had plummeted to 3 minutes in 1984
U.S.-Soviet relations reach their iciest point in decades. Dialogue between the two superpowers virtually stops. "Every channel of communications has been constricted or shut down; every form of contact has been attenuated or cut off. And arms control negotiations have been reduced to a species of propaganda," a concerned Bulletin informs readers. The United States seems to flout the few arms control agreements in place by seeking an expansive, space-based anti-ballistic missile capability, raising worries that a new arms race will begin.
It then bounced up to an optimistic 17 minutes in 1991 but since then has been falling to 14, and then 9, and then 7, and now 5. The Strategic Arms Reduction Treaty was the cause of the jump to 17 minutes. It began to fall again during the Clinton administration with the 9 minutes left "prediction" being due both to some tough talk about Russia reverting to the ways of its past and to the beginning of concerns about terrorists getting ahold of nuclear weapons. At the time of the next drop, Pakistan and India were testing nuclear weapons. Then comes a post 9/11 prediction that we had only 7 minutes to survive when the Bush Administration was talking about developing nuclear weapons capable of taking out hardened, deeply buried targets (e. g., the underground nuclear labs in Iran) as well as an announcing that the US would withdraw from the Anti-Ballistic Missile Treaty.

The drop to 5 minutes in 2007 is due to concerns about N. Korea's and Iran's development of nuclear weapons and a concern with global warming.
Climate change also presents a dire challenge to humanity. Damage to ecosystems is already taking place; flooding, destructive storms, increased drought, and polar ice melt are causing loss of life and property.
While one might want to grant atomic physicists a certain expertise in the area of nuclear threats in the world, I am not at all sure that they have any special expertise as to whether or not there is global warming, not that I doubt that that there is, to say nothing of what threats it imposes or how imminent they are.

The clock of the physicists has no predictive power. It doesn't even count down the way any respectable clock does. It is like the wall clock I hear ticking right now which is powered by two descending heavy weights and which runs out when the weights touch the floor and cannot descend further. We have to reset it constantly due to our inattention to its needs and, somewhat like the clock of our atomic scientists, we have to turn it backward to reset the time. A clock that goes back and forth is no clock at all. I keep threatening to shoot this clock but my wife would have me committed to a mental hospital. I am not yet ready for that.

Much more interesting is the notion that the world will end on December 22, 2012 when the Mayan calendar runs out. I cannot say whether any Mayans think the world will end then but religious crazies are happy to tell us that the Rapture is nigh upon us. Maybe. It seems that their Doomsday Clock is a bit like that of the atomic physicists.
Bible Prophecy is driven by human free will and the evil path that nations choose. Free will can accelerate us or slow us down to the inevitable: The Apocalypse, The Great Tribulation, the "Time of Testing".
So it too can back up as well as go forward.

The author of this colorful and entertaining page gave a time frame between
"SEPT 2006 and DEC 22 2012 AD." We lucked out and survived past the 2006 date. Can we make it into 2013? I think not. "13" is an unlucky number after all.

Wednesday, May 06, 2009

What is an American Auto Company?

I see in the morning New York Times that the US government has approved the sale of most of Chrysler to Fiat. and that the bankruptcy judge has denied a claim of creditors that liquidation of the company, among other things, might yield greater value. The last time I checked, Fiat is an Italian auto maker. So we are not exactly saving an American auto company. What then are we saving?

Jobs, of course. I do not oppose this but we do need to be clear about what is going on. Had anyone suggested that we should be alert to the needs of Toyota, Honda, Nissan and Hyundai, all building cars in the USA and all suffering cutbacks, I suspect that the American people would have raised holy hell. However, the moment Chrysler and Fiat executives sign on the dotted line, Chrysler will join Toyota, Honda, Nissan and Hyundai and cease to be an American auto company.

There is another way of looking at this and that is to see any auto company building cars in the USA as an American auto company. They do hire American workers and, we hope, pay taxes here. The only downside is that should the world go to hell in a hand basket and we need the auto companies to start making tanks and other military vehicles, will these foreign owned companies agree to do this? There are complicating factors, less with Fiat than the Asian companies, and one is that we might be fighting China and China may threaten Japan and Korea should they in any way assist us. This war is very unlikely. More to the point, we could just nationalize the companies. In such a circumstances, there could be no blow back from Korea or Japan.

There are going to be some major benefits from Fiat ownership of Chrysler. The first is that there will be Americans working in the auto plants. Second, any technology Fiat has that is superior to what Chrysler had will surely be employed in the Chrysler plants. This technology will become de facto American technology. Third, any skills the American workers acquire will reside in the brains of these American workers. Should a set of American investors want to recapture Chrysler, they would acquire workers who are more skilled than before who are using more advanced technology.

You say, "But the profits will flow to Italy." I reply, "Who cares since American capital and jobs have been flowing out of the country for years and Italian capital will, in fact, be used to rehabilitate Chrysler's plants." In the 60's a couple of leftist friends trying to convert me to their way of thinking argued that nasty American companies were creating factories or buying farms in Latin American countries and rather than plowing the profits back into enterprises that benefit the people of these countries, these American companies were bring it back here. Moreover, we paid the people there a pittance. This is an hellaciously bad argument. First, note that American capital had already flowed into these foreign countries by way of building the factories or clearing the land and planting banana trees or whatever and these efforts employed people there. Second the businesses themselves employed people. Did they pay as much as they should have? "No," let's say, but when have any companies anywhere been any more generous to their employees than they had to?

As for acts of benevolence by foreigners owning companies here, I draw attention to this NY Times report last December:
workers at the Toyota Tundra truck factory here are taking classes: how to handle tools safely, how to get along better with colleagues of varying backgrounds. Some have even cleaned local parks and fed the hungry while Toyota paychecks.
I suggest that when we refer to American auto companies, we cease to refer to just those owned by Americans and include Fiat and the Asian companies mentioned earlier. What matters most is not who owns the company but the fact that it is that Americans who are being employed and that we are receiving taxes (I presume) from all cconcerned.

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Thursday, April 23, 2009

Dr. Mercola

I followed a link on Facebook to Dr. Mercola's web site provided by a relative who was impressed by the claims Dr. Mercola had made as to the true origins of certain "organic" products. The most shocking on the face of it was that Burt's Bees, whose various lip and hand salves were well-known to me, are produced by Clorox. That may seem like a bad thing, but how bad is it really? Clorox makes an excellent product though it is hard to see how one could get Clorox wrong. Add sodium hypochlorite to water and bottle. To its credit, however, during WWII when a shortage of chlorine gas arose, Clorox chose to reduce its production, rather than dilute its product. So, the fact that Burt's Bees is owned by Clorox may not be a bad thing at all.

Dr. Mercola's employs his assassination by association technique by noting that organic Horizon milk is made by the food giant Dean. He does not say what bad practices Dean is employing other than that large scale milk producers commonly feed grain to their cows rather than letting them graze. Dr. Mercola is a big time grass guy. He wants his beef to be grass fed and his milk cows to be grass fed. He makes some claims about the superiority of grass to grain as a feed but sites no solid research.

I invite you to read how Aurora organic milk cows are treated and fed. One thing seems clear and this is that the issues are very complex. The choice is not between grains and grass. In the winter in Wisconsin, there is no grass for cows to graze on so the choices are between hay (i. e., dead vegetable matter) of various sorts and grain.

Dr. Mercola trades on our suspicion of big business. He is right to question whether these large businesses can or even want to maintain high standards in milk production. But, he provides no solid research behind the answers he gives. One of Dr. Mercola's claims is that children should be drinking raw milk. He writes
There is no substitute for clean, raw milk as a food, so far as children are concerned. Science has not yet succeeded in providing, in the pasteurized variety, those essential qualities that are the only real foundation for a healthy child.
He doesn't say how we ensure the raw milk is clean and that's the rub. I have seen dairy cows being milked by hand and by machines and the opportunities for the invasion of bacteria and other contaminants is nontrivial. Dr. Mercola also urges that one buy locally. So, I am to imagine that I should hunt down raw milk that is locally produced. Good luck since it is illegal to sell it. I invite you to read the Wikipedia section on raw milk vs pasteurized milk. I have made cheese and would love to get access to raw cow's milk but any cheese I made would have to age for 3 months (according to my last information).

Dr. Mercola engages in a florid writing style in which careful reasoning doesn't play a part. He says
Much of our nation's nutritional deficiency epidemic is caused by a "Big Business" perceived need for cheap, mass produced, convenient food products.
First, note that Dr. Mercola puts "Big Business" inside quote marks. I just did the same thing in the preceding sentence, but there is a significant linguistic difference between the two. I am using quotes to indicate that I am citing the phrase he used but he is using quote marks as what a philosopher once called "scare quotes." Moreover, in capitalizing the "B's" he further evokes scorn. This use of "Big Business" evokes Orwell's notion of "Big Brother," a notorious political pejorative, typically used by liberals. Conservatives have "Big Government." Dr. Mercola is engaging in an irresponsible practice in what purports to give sound medical and other advice. One wants accurate, unslanted advice from any doctor.

Which brings me to the most damning feature of Dr. Mercola's web site. He is a huckster, who sells a wide array of things from tanning beds, natural foods like raw honey, nutritional supplements, vitamin sprays, and juicers among many other things. Those who find his health warnings persuasive very well may find his nearly hysterical arguments for the purchase of his products and objections to opposing choices will likely find his reasons for buying his products persuasive.

I hope you will read his appeals on behalf of his tanning beds -- why you should use them and why you should use his -- and a few other products to get a taste of his style. You might also take a look at the qualifications of the physicians used in his clinc. My problem is that any doctor who purports to treat patients and offer medical and nutritional across the nation should not be engaged in selling. I have run into this sort of problem with doctors who treat sleep apnea and sell the equipment that patients need. They have access to the data supporting or not supporting the use of the products they sell and few of us could interpret the data by way of checking on his or her honesty. One has to very carefully assess the ethics of your doctor, should you, like I, have sleep apnea in an effort to answer the question whether the doctor, who has a clear conflict of interest, is acting in your best interests. I have absolutely no confidence in Dr. Mercola. I am reminded of Dr. Atkins, who not only had a medical practice and wrote diet books, he also was associated with a company that makes products for dieters.

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